"Chevy" will continue to reflect the enthusiasm of customers and
fans
DETROIT (6-11-2010) -- Today's emotional debate over a poorly worded memo
on our use of the Chevrolet brand is a good reminder of how passionately
people feel about Chevrolet. It is a passion we share and one we do
not take for granted.
We love Chevy. In no way are we discouraging customers or fans from
using the name. We deeply appreciate the emotional connections that
millions of people have for Chevrolet and its products.
In global markets, we are establishing a significant presence for
Chevrolet, and need to move toward a consistent brand name for
advertising and marketing purposes. The memo in question was one step
in that process.
We hope people around the world will continue to fall in love with
Chevrolets and smile when they call their favorite car, truck or
crossover "Chevy."
